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Trademark FAQs - related questions & answers

Question: Is it possible to obtain a trademark registration covering more than one country?

Answer:
Several international agreements coordinate the procedure of filing applications for trademark registration in more than one country. A European Community Trade Mark protects a trademark in all of the member countries of the European Union.


Question: Can a U.S. trademark owner file an international application directly at the International Bureau?

Answer:
No. The international application must be filed through the USPTO. The USPTO must certify that certain information in an international application based on a U.S. basic application.

Question: Can a business's trade name be protected as a trademark?

Answer:
The name that a company uses to identify itself is called a trade name. This is the name the business uses on its letterhead and signage. Trade name is not considered a trademark or entitled to protection under trademark laws.
 

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Daily Terms

Fanciful Marks

Definition:
Comprise terms that have been invented for the sole purpose of functioning as a trademark or service mark.

Trade Secret

Definition:
Business information that is the subject of reasonable efforts to preserve confidentiality and has value because it is not generally known in the trade.

Trade Name

Definition:
A symbol used to identify and distinguish companies, partnerships, and businesses, as opposed to marks used to identify and distinguish goods or services.

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